You know, when someone says “luxury handbag,” you’re probably thinking Gucci, Prada, Louis Vuitton, Dior, or Chanel, right? But the internet has just taken that idea and flipped it completely, in the most delightfully quirky way possible.
From runway to paan shop
Enter Rosalba Pérez and Jaqueline Morales, two foreign content creators who went full-desi and turned heads in India – not with high-fashion labels, but with bright yellow Vimal bags. Yup, the exact same ones you’d find at a paan stall. Picture them strutting down an Indian street dressed in colorful outfits, carrying Vimal bags like they own the runway, and the video overlay saying, “No Gucci, No Prada, No LV, ONLY VIMAL.” It’s hilarious, unexpected, and pure gold.They even captioned it as “Indian Souvenir Bag” because why buy designer when you can carry something so iconic and utterly local?
Metro chic: Next stop, chai and colours
Not done yet, the duo took it further in another video entering an India metro station with those emblematic bags in tow. And what was the caption this time? “Next station… chai & colours.” Cue collective laughter. They aren’t just making a statement – they’re getting into the vibe of India, embracing every bit of its culture, one Vimal bag at a time.
India reacts and loves it
The internet, of course, went wild – this clip has racked up nearly 30 million views, and the comment section? Desi humour at its best. Some highlights:“Best fashion.”“India is not safe for foreigners.”“Louis Vuitton is nothing against Vimal Bags.”“Eligible for Indian citizenship.”“Someone please give these people Aadhar card.”“People should make this a trending accessory. It will be mad!”
And the ultimate punchline: “Bolo Zubaan Kesari.”It’s like the entire country got on board with their fun challenge: what’s more iconic than flaunting a Vimal bag in 2025?
Not the first time
Believe it or not, this isn’t even the first quirky trend. Earlier, Amanda John Mangalathil went viral after she shared footage of a tote bag made from a basmati rice sack – yes, a rice sack – used in a US salon. People joked, “If this is fashion, I already have a collection at home.” Same energy, right?
Final take: When everyday objects become fashion symbols
So here’s the new fashion mantra: who needs designer logos when you can rock a Vimal bag like it’s the hottest accessory on the planet? It’s bold, funny, and utterly Indian – making us smile while wondering if we should grab a few extra Vimal bags for our own #OOTD moments.Need styling tips on how to rock your own Vimal bag with juttis and kurtas? We’ve got you.
