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Victoria’s Secret’s website is back online after the retailer had to take it down earlier in the week to deal with a “security incident.”
The lingerie retailer’s website was operational on Friday.
“Our website is back online and we appreciate our customers’ patience,” a Victoria’s Secret spokesperson confirmed to FOX Business. “We’re happy to welcome customers back to the site and continue to serve them at our Victoria’s Secret and PINK stores.”
A Victoria’s Secret lingerie and womenswear store located in San Francisco’s Union Square shopping district. (Photo by Robert Alexander / Getty Images)
The return of Victoria’s Secret’s website comes after the retailer said Wednesday it had “taken down our website and some in-store services as a precaution” while it addressed a “security incident.”
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While it was down, customers clicking onto the retailer’s website were met with a black screen featuring a message sprawled across the center of the page.
Now, however, it shows the retailer’s various products, including deals and what’s “trending now.”
When Victoria’s Secret’s three-story flagship in midtown Manhattan reopens at the end of July, it will be scrubbed of any evidence of its former pride and joy: the Victoria’s Secret Angels. (iStock)
The company did not say whether the in-store services that had been taken down had also resumed.
A Victoria’s Secret spokesperson previously told FOX Business on Wednesday that after the security incident was identified, the company immediately enacted its response protocols.
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“Third-party experts are engaged, and we took down our website and some in store services as a precaution,” the spokesperson had said at the time.
The company sells a slew of Victoria’s Secret products, ranging from intimate wear and other clothing to fragrances and other body care items through its website and stores.
Signage outside a Victoria’s Secret store in the Brooklyn borough of New York, U.S., on Thursday, Feb. 17, 2022. It is unclear what the “security incident” entailed. (Stephanie Keith/Bloomberg via Getty Images)
In addition to Victoria’s Secret, the company also owns the PINK and Adore Me brands.
The company brought in $2 billion, or about one third of its total revenue, in digital sales in 2024. Its North American stores were responsible for 44% of last year’s annual revenue.
Victoria’s Secret & Co. generated $6.23 billion in net sales over the course of 2024. Its net income, meanwhile, was $165 million.
Its market capitalization hovered around $1.67 billion as of Friday morning.
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