Sydney Sweeney Partners with Dr. Squatch to Launch Limited-Edition ‘Bathwater Bliss’ Soap Inspired by Viral Ad
Sydney Sweeney is making waves again—this time by turning bathwater hype into a unique product collaboration with natural soap brand Dr. Squatch.
The 27-year-old actress, known for her role in Euphoria, previously starred in a viral campaign where she lounged in a bubble bath to promote Dr. Squatch’s Natural Body Wash. Now, that same sudsy moment is being repurposed into a quirky, eco-conscious release: a limited-edition soap bar called Bathwater Bliss.
According to the brand, Bathwater Bliss is infused with exfoliating sand, pine bark extract, and a splash of the actual bathwater from the original campaign shoot. The result? A product that “channels two of the best places on Earth: the great outdoors and Sydney Sweeney’s bathtub.”
Sweeney embraced the fan frenzy with humor and purpose.
“When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” she said in the official release.
“It’s weird in the best way, and I love that we created something that’s not just unforgettable—it actually smells incredible and delivers like every other Dr. Squatch product I love.”
Sweeney also emphasized the bigger message behind the novelty: raising awareness about natural alternatives in personal care.
“Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.”
The limited-edition bar is expected to sell out quickly, fueled by both the actress’s massive fan base and the viral nature of the product.
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