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Southwest Airlines’ assigned seating is closer to becoming reality.
The airline, known for its open seating policy, has released more information about when passengers can expect the change.
“We are planning to begin offering booking for assigned and premium seating in the second half of 2025, and we are expected to begin operating with assigned and premium seating in 2026,” Southwest Airlines says on its website.
The company launched a new ad campaign showcasing assigned seating this week, a spokesman told FOX Business, adding that Southwest Airlines “wanted to bring new people to the fold while also reminding current Customers why they chose Southwest in the first place.”
SOUTHWEST ADDS ‘POWERFUL’ COCKPIT ALERT SYSTEM TO DETECT RUNWAY DANGER
Southwest Airlines Boeing 737 airplanes are lined up at the gates at Austin-Bergstrom International Airport on May 16, 2025. (Kevin Carter / Getty Images)
“It was important to us to show them we ‘get it,’” he said.
The airline has not yet shared exact dates for assigned seating but said to “stay tuned as we approach the third quarter.”
APPLE DIGITAL FEATURE TO MAKE TRAVEL EASIER FOR DOMESTIC FLIERS
Seats on a Southwest Airlines plane. The company has provided more details about its assigned seating coming soon. (Southwest Airlines / Fox News)
Southwest Airlines has been making a slew of changes lately.
Possibly the most substantial change is the airline’s new bag policy, which started only offering free checked bags to certain loyal and business-class customers on May 28.
A Southwest Airlines Boeing 737 airplane approaches San Diego International Airport for a landing on May 10, 2025 in San Diego. (Kevin Carter / Getty Images)
Earlier this week, Honeywell Aerospace Technologies announced Southwest Airlines is in the process of outfitting all of its Boeing 737 planes with new technology aimed at improving safety on runways.
Last month, the Texas-based airline announced a new rule “requiring customers to keep portable charging devices visible while in use during flight,” a Southwest spokesperson said in a statement.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| LUV | SOUTHWEST AIRLINES CO. | 31.17 | -0.25 | -0.80% |
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Back in December, the airline made a policy change “to reduce the risk of in-flight turbulence injuries.” Rather than preparing the cabin for landing at 10,000 feet, flight attendants started doing so at an altitude of 18,000 feet.
Fox News Digital’s Ashley DiMella and Daniella Genovese contributed to this report.
