Jeff Bezos may be one of the richest and most influential figures on the planet, but when it comes to food, his tastes range from the extravagant to the unexpectedly relatable. While he now commands a vast empire spanning e-commerce, space travel, and philanthropy, Bezos still enjoys the simple pleasures of a diner breakfast or a fast-food burger. Yet, he’s also known to start his day with a plate of octopus and end it with high-end Chinese cuisine. Whether it’s pancakes made from a Betty Crocker box or plant-based protein innovations backed by millions, Bezos’ diet reflects both his grounded upbringing and global ambitions. Here is a look at what the Amazon founder eats in a day.
Jeff Bezos eats Octopus and yoghurt for breakfast
Forget cereal or toast. Jeff Bezos prefers to shake up his morning routine with something far more unconventional — breakfast octopus. Alongside a poached egg and a side of green garlic yoghurt, this protein-rich, ocean-inspired meal is paired with a strong cup of coffee. The unusual breakfast gained widespread attention after Bezos reportedly ordered it during a high-stakes 2010 business meeting, where he used the octopus metaphor to describe a bold acquisition. This moment not only reflected his adventurous palate but also his willingness to embrace the unknown in both food and business. While many might shy away from such a dish, it has become an iconic detail of Bezos’ daily life.
Classic American diner fare
Despite his billionaire status, Bezos has never abandoned his love for all-American comfort food. After the landmark launch of Blue Origin’s reusable rocket in January 2025, he marked the achievement not with champagne but with pancakes, eggs, and sausage at a local Florida diner. Surrounded by his team and fiancée, the Amazon founder appeared relaxed and grounded, interacting kindly with staff and patrons alike. It was a scene that felt surprisingly normal — a reminder that behind the wealth and headlines, Bezos still finds joy in the simplicity of a classic American breakfast.
Sunday pancakes with family and friends
Sunday mornings in the Bezos household are dedicated to family and familiarity. A firm believer in tradition, Bezos prepares pancakes from a Betty Crocker mix for his four children every week. Despite his culinary consistency, he still jokingly relies on the box instructions, as shared by fiancée Lauren Sanchez. Over the years, this ritual has extended beyond family, with Bezos flipping pancakes for celebrity guests like Ciara and Russell Wilson. These gatherings, often shared on social media, paint a picture of a man who cherishes togetherness and uses food as a bridge between his private life and his public persona.
Fast food nostalgia
Before Amazon, before Blue Origin, there was McDonald’s. Bezos’ first-ever job was flipping burgers at the Golden Arches, and that early connection still holds a place in his heart — and on his plate. In 2022, he posted a photo of himself enjoying a McDonald’s burger, reflecting on the job that marked the beginning of his work ethic. That nostalgic indulgence reminds us that even a billionaire can crave a quick, satisfying bite from a fast-food chain. It’s not just a burger to him; it’s a symbol of where he started, and perhaps a grounding force in a fast-moving life.
Pizza and the two-pizza rule
Pizza plays both a personal and professional role in Jeff Bezos’ life. On the personal side, he’s a clear fan, once enjoying a visit to Italy’s famed Sorbillo pizzeria, where he received a custom pie with his name baked into it. Professionally, pizza has been central to one of Amazon’s most famous productivity philosophies — the two-pizza rule. This simple but effective rule advises that no meeting should involve more people than could be fed with two pizzas. It encapsulates Bezos’ preference for lean teams, streamlined communication, and efficient problem-solving — all fueled by the universal appeal of pizza.
Plant-based proteins and the future of food
While Bezos may enjoy rich and hearty meals, he is also investing in a more sustainable food future. Through his Bezos Earth Fund, he has pledged 60 million dollars to support global initiatives that promote the production and consumption of plant-based proteins. The “Beans Is How” campaign aims to double bean consumption worldwide by 2028, emphasising the nutritional, economic, and ecological benefits of legumes. Bezos’ push for climate-conscious eating is more than a diet choice — it’s a strategic move to reshape food systems and reduce dependence on environmentally damaging meat industries. Beans, lentils, and nuts are the protein of tomorrow, and Bezos wants them on everyone’s plate.
Peking duck and upscale Chinese cuisine
Though he supports plant-based innovation, Bezos also has a taste for indulgent meat dishes. In 2024, he was spotted dining at Tropical Chinese, a modest but beloved restaurant in Miami. His choice? The Peking duck — a rich and flavorful delicacy served with crisped skin and sweet sauce. Priced at $78, the dish is far from extravagant by billionaire standards but still speaks to Bezos’ appreciation for authenticity and cultural variety. Despite the attention he draws, reports describe him as a gracious diner who values good food and genuine experiences — whether in a Michelin-starred kitchen or a strip-mall gem.From breakfast octopus to pancakes and Peking duck, Jeff Bezos’ daily diet reflects the many dimensions of his personality — ambitious, nostalgic, innovative, and indulgent. It’s a culinary journey that spans continents, traditions, and philosophies, capturing the essence of a man who never does anything halfway, especially when it comes to what’s on his plate.
