The Indian Street Premier League announced Bollywood superstar Salman Khan as the owner of its new Delhi franchise on Wednesday, following a successful Season 2 that reached 28 million viewers and achieved 47% growth in TV viewership. The tennis-ball T10 cricket league, backed by cricket legend Sachin Tendulkar and other prominent figures, continues to expand its presence as India’s largest sports and music carnival.The league’s core committee includes Tendulkar, Asian Cricket Council member and Cabinet Minister Ashish Shelar, Minal Amol Kale, and Suraj Samat. Their mission focuses on connecting grassroots talent with professional cricket opportunities.Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW!“The last two seasons of the ISPL received great support and love from fans and well-wishers from across the country. This definitely boosts the morale of the players who come from such diverse backgrounds, toiling hard to make the final cut. Going into a new season with the addition of a new team will bring in many new fans and supporters to enthuse the players even more,” said Tendulkar, Core Committee Member.
“We’ve witnessed two phenomenal seasons, with record-breaking numbers across broadcast and digital platforms. It is truly encouraging to see growing support for our vision. The addition of superstar Salman Khan to the mix is the icing on the cake, as we gear up for an even bigger and better Season 3,” stated Shelar, Core Committee Member.Minal Amol Kale, Core Committee Member, noted: “ISPL’s growing popularity is undeniable, with over 42 lakh registrations for season 3 & Salman Khan’s addition as team owner will undoubtedly take the league to new heights!”League Commissioner Suraj Samat revealed plans for another team from Ahmedabad with another celebrity owner to be announced soon.
“Cricket is a heartbeat that echoes through every street in India and when that energy reaches the stadium, leagues like ISPL are born. I have always been passionate about the game and I’m thrilled to join ISPL as this unique league not only promotes grassroots cricket in India but also empowers talented players by providing them with a valuable platform. This is just the beginning — as Season 3 unfolds, fans will get to know more about the team and build a deeper connection,” said Salman Khan.The league features several celebrity team owners, including Amitabh Bachchan, Saif Ali Khan, Kareena Kapoor Khan, Akshay Kumar, Suriya, Hrithik Roshan, and Ram Charan, representing teams from different cities.Majhi Mumbai emerged as champions in Season 2. The tournament highlighted rising talents like Abhishek Dalhor, Sagar Ali, Rajat Mundhe, Ketan Mhatre, Jagannath Sarkar, and Fardeen Kazi. Notably, Dalhor’s performance earned him a position as a net bowler with the Kolkata Knight Riders in the IPL.
The league’s partnership with JioStar Network yielded impressive viewership numbers, with 27.9 million TV viewers and 47.4 million digital video views in Season 2.BARC data revealed that women made up 43% of the television audience, while 66% of digital viewers were under 29 years old.Player registrations for Season 3 trials have exceeded 4.2 million, with talent searches being conducted across 101 cities.
