FOX Business correspondent Jeff Flock discusses the record ground beef prices due to supply issues on ‘Varney & Co.’
Roy Rogers Restaurants is reviving its brand on the East Coast.
The company – named after the legendary actor, singer and “King of the Cowboys” – opened a location in Cherry Hill, New Jersey, last week, marking the chain’s return to the southern New Jersey and Philadelphia markets since the 1990s.
“We are excited to make this long-anticipated return, and Cherry Hill allows us to serve a growing, diverse community and introduce a new generation to the quality and variety that makes Roy Rogers a cut above,” Roy Rogers Restaurants co-President Jim Plamondon said in a statement.
The company thanked Cherry Hill “for the best welcome to the community” on Instagram following its opening and hinted that there is “more to come.”
ROY ROGERS’ MERCHANDISE LAUNCH AIMS TO EXPAND THE BRAND
The Maryland-based chain was founded in 1968. In 1990, Marriott sold the Roy Rogers chain, which had nearly 650 locations, to Hardee’s for $365 million.
After the sale, Hardee’s converted a significant number of the locations to Hardee’s restaurants, and then sold more than 350 restaurants several years later to Boston Chicken, Wendy’s and McDonald’s, according to its website.
Customers line up to enter the parking lot and drive-thru lane of a Roy Rogers restaurant in Cherry Hill on Wednesday, June 25, 2025. (Jim Walsh/Courier-Post / USA TODAY NETWORK via Imagn Images)
Peter Plamondon Sr., a former Marriott executive who became a franchisee of Roy Rogers Restaurants, sold his franchise to his sons, Pete Jr. and Jim, in the late 1990s.
By 2002, the brothers purchased the Roy Rogers brand from Hardee’s parent company CKE Restaurants. The duo have been credited with helping open and operate multiple Roy Rogers restaurants.
ROY ROGERS’ FORMER LOS ANGELES HOME ON MARKET FOR $7.2 MILLION
The Maryland-based chain was founded in 1968. (Getty / Getty Images)
In the early 2000s, the restaurant concept was “rebooted” as it began its expansion.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
To date, there are 24 company-owned restaurants and 16 franchise restaurants in seven states.
