Fox News contributor Liz Peek argues Cracker Barrel’s logo change was unnecessary on ‘The Bottom Line.’
Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the “Old Timer” in place.
“We thank your guests for sharing your voices and love for Cracker Barrel,” the restaurant chain said in a statement to FOX Business. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
CRACKER BARREL’S CEO DISMISSED WARNINGS FROM A TOP INVESTOR WHO CALLED THE REBRANDING ‘OBVIOUS FOLLY’
The new Cracker Barrel logo is seen on a menu inside the restaurant on Aug. 21, 2025 in Pembroke Pines, Florida. The restaurant unveiled a new logo earlier this week as part of a larger brand refresh. (Joe Raedle/Getty Images / Getty Images)
“As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the restaurant chain added.
Cracker Barrel found itself at odds with its fans after removing “Uncle Herschel” from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| CBRL | CRACKER BARREL OLD COUNTRY STORE INC. | 57.71 | +3.44 | +6.35% |
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The original 1969 logo was also text-only, but the 1977 addition of the now-iconic imagery became a staple of its branding.
