Close Menu
The Politics
    What's Hot

    China’s manufacturing activity contracts for a third month amid deflation woes

    June 29, 2025

    Nuclear watchdog agency’s general director says Iran’s capabilities suffered “severe damage”

    June 29, 2025

    Legendary horse trainer D. Wayne Lukas dies

    June 29, 2025
    Facebook X (Twitter) Instagram
    • Demos
    • Politics
    • Buy Now
    Facebook X (Twitter) Instagram
    The Politics
    Subscribe
    Sunday, June 29
    • Home
    • Breaking
    • World War
    • World
      • Africa
      • Americas
      • Asia Pacific
      • Europe
    • Sports
    • Politics
    • Business
    • Entertainment
    • Health
    • Tech
    • Weather
    The Politics
    Home»World»Advertisers defect amid Kyle and Jackie O’s disaster move to Melbourne
    World

    Advertisers defect amid Kyle and Jackie O’s disaster move to Melbourne

    Justin M. LarsonBy Justin M. LarsonJune 29, 2025No Comments5 Mins Read
    Share Facebook Twitter Pinterest Copy Link LinkedIn Tumblr Email VKontakte Telegram
    Share
    Facebook Twitter Pinterest Email Copy Link


    Not only has it cut more than 200 roles in the past six months, and off-shored three divisions, top on-air talent have been cut for financial reasons, and shares are down 36 per cent since January 1.

    Now they are faced with further decisions, such as the future of breakfast on sister station Gold FM in Sydney. ARN is readying Melbourne’s The Christian O’Connell Show to go north in 2026 and high-rating Sydney duo Jonesy & Amanda are the expected casualty.

    Sydney radio royalty, Gold FM’s Amanda Keller and Brendan Jones, aka Jonesy & Amanda.

    Sydney radio royalty, Gold FM’s Amanda Keller and Brendan Jones, aka Jonesy & Amanda.Credit: Getty Images

    The national rollout of Kyle & Jackie O is also expected to continue into Brisbane in 2026, in the pair’s native Queensland where its top sales execs will hope for a better result than its eighth-place spot in Melbourne. However, they will be without talent booker Kirsten Ploog, who was recently made redundant.

    Last month, KIIS axed The Zach & Dom Show, which had run nationally from 8pm to 10pm, reducing KIIS to just five live shows per day.

    In November it axed up-and-coming presenter Mitch Churi from The Pick Up Show, which airs nationally in the afternoon. Jack Post, co-host on The Christian O’Connell Show, then left last month after contract negotiations fell through, two sources with knowledge of the discussions, speaking on condition of anonymity, said.

    Loading

    Radio executives say Post, best known for his role alongside radio royalty Hamish & Andy, was crucial to the show’s success over the past seven years, and could be costly as it tries to break into Sydney.

    He has since been replaced by Alex Cullen, who was sacked by Nine in January after a promo segment for billionaire Adrian Portelli went wrong. Post was approached for comment.

    Now, with Jonesy & Amanda still in contract negotiations, there is a strong belief they will remain with Gold, but in the Drive slot to accommodate O’Connell’s arrival. The pair is reportedly asking for an improved contract deal after Sandilands and Henderson’s $20 million per year had raised expectations for radio talent’s asking prices.

    An ARN spokesman confirmed it was in negotiations with Jonesy & Amanda, but he declined to comment further.

    After plastering the city with billboards telling Melburnians they were now “behaving”, a new marketing campaign now sells Sandilands and Henderson’s show as “Radio Gone Rogue”, seemingly a return to their roots as a controversial and unpredictable pairing.

    There were initial signs of improvement in Melbourne earlier this year after the pair appeared to have cleaned up the content on the show, but it may have begun to affect their native audience in Sydney, where numbers are on the slide.

    Christian O’Connell, who anchors Gold’s breakfast show, is highly popular with the Melbourne audience he has won over across the past seven years.

    Christian O’Connell, who anchors Gold’s breakfast show, is highly popular with the Melbourne audience he has won over across the past seven years.Credit: Joe Armao

    Before long, Sandilands was proudly telling listeners he didn’t listen to management, and the day before the second ratings survey results would arrive in April, he let rip on the directive to clean the show up, insisting he and Henderson would quit Melbourne if they didn’t get their desired audience.

    “We’re not just going to suck Melbourne off all day, every day,” Sandilands said. The next day, the show’s share would rise 0.7 percentage points (though his comments did not fall under this survey period). On the face of it, the rise was good news. But the show’s “cume”, meaning the total number of people having tuned into the show in the period, fell by 4000.

    Loading

    When survey three’s results came this month, which took in the period of Sandilands’ outburst, the pair ceded the 0.7 percentage points from the second survey, dropping back to 5.1 per cent (eighth in the breakfast slot) and they lost a further 30,000 listeners.

    ARN chief executive Ciaran Davis called the past 12 months an “unmitigated disaster” during a live Q+A with Sandilands and Henderson last week, according to several media reports.

    Sandilands blamed the company for the show’s underwhelming launch, and said they should have launched nationally at once and spent more on marketing. He again said the audience would come around in Melbourne.

    Breakfast is the most essential slot of the day for commercial radio, setting it up for a flow-on of the day’s listening. Changing or tinkering with a station’s breakfast show can be like performing open-heart surgery on a network, as one senior radio executive recently described it, speaking on background.

    While there are still 9½ years to run on their deal, the first step has so far been nothing but disastrous. Since axing its former breakfast hosts in Melbourne, Jase & Lauren, KIIS has lost a third of its audience, equal to 209,000 listeners. During that time in Sydney, KIIS lost more than 20 per cent of its audience, or 188,000 listeners.

    To make matters worse, Jase & Lauren, who sat on 9.1 per cent share when they left KIIS, were picked up by Nova, whose breakfast share at the time was 5 per cent, with a cumulative audience of 480,000.

    Jase & Lauren are now the No.1 FM show in Melbourne, doubling Nova’s share to 10.2 per cent, with an audience of 741,000 listeners, sending advertisers flocking in their direction.

    The Business Briefing newsletter delivers major stories, exclusive coverage and expert opinion. Sign up to get it every weekday morning.



    Source link

    Related

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Telegram Copy Link
    Justin M. Larson
    • Website

    Related Posts

    World

    WA news LIVE: Perth preps for seven-day soaking; Memorial for fallen police officer

    June 29, 2025
    World

    Jeff Bezos and Lauren Sanchez Bezos end wedding extravaganza in Venice with pyjama party

    June 29, 2025
    World

    Sheriff shares details of the scene in Idaho shooting

    June 29, 2025
    World

    Harriot, Melbourne – The Age, Good Food app listing

    June 29, 2025
    World

    Fremantle Dockers coach expresses safety fears over SCG turf after slippery Western Bulldogs-Sydney Swans match

    June 29, 2025
    World

    The resurgence of elevated poultry in Australia

    June 29, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    • Africa
    • Americas
    • Asia Pacific
    • Breaking
    • Business
    • Economy
    • Entertainment
    • Europe
    • Health
    • Politics
    • Politics
    • Sports
    • Tech
    • Top Featured
    • Trending Posts
    • Weather
    • World
    • World War
    Economy News

    China’s manufacturing activity contracts for a third month amid deflation woes

    Justin M. LarsonJune 29, 20250

    Workers producing garments at a textile factory that supplies clothes to fast fashion e-commerce company…

    Nuclear watchdog agency’s general director says Iran’s capabilities suffered “severe damage”

    June 29, 2025

    Legendary horse trainer D. Wayne Lukas dies

    June 29, 2025
    Top Trending

    China’s manufacturing activity contracts for a third month amid deflation woes

    Justin M. LarsonJune 29, 20250

    Workers producing garments at a textile factory that supplies clothes to fast…

    Nuclear watchdog agency’s general director says Iran’s capabilities suffered “severe damage”

    Justin M. LarsonJune 29, 20250

    Iran’s nuclear capabilities suffered “severe damage” in last week’s U.S. airstrikes but…

    Legendary horse trainer D. Wayne Lukas dies

    Justin M. LarsonJune 29, 20250

    Legendary horse trainer D. Wayne Lukas dies – CBS News Watch CBS…

    Subscribe to News

    Get the latest sports news from NewsSite about world, sports and politics.

    Advertisement
    Demo
    Editors Picks

    Review: Record Shares of Voters Turned Out for 2020 election

    January 11, 2021

    EU: ‘Addiction’ to Social Media Causing Conspiracy Theories

    January 11, 2021

    World’s Most Advanced Oil Rig Commissioned at ONGC Well

    January 11, 2021

    Melbourne: All Refugees Held in Hotel Detention to be Released

    January 11, 2021
    Latest Posts

    Queen Elizabeth the Last! Monarchy Faces Fresh Demand to be Axed

    January 20, 2021

    Review: Russia’s Putin Sets Out Conditions for Peace Talks with Ukraine

    January 20, 2021

    Review: Implications of San Francisco Govts’ Green-Light Nation’s First City-Run Public Bank

    January 20, 2021
    Advertisement
    Demo
    Editors Picks

    China’s manufacturing activity contracts for a third month amid deflation woes

    June 29, 2025

    Nuclear watchdog agency’s general director says Iran’s capabilities suffered “severe damage”

    June 29, 2025

    Legendary horse trainer D. Wayne Lukas dies

    June 29, 2025

    WA news LIVE: Perth preps for seven-day soaking; Memorial for fallen police officer

    June 29, 2025
    Latest Posts

    Queen Elizabeth the Last! Monarchy Faces Fresh Demand to be Axed

    January 20, 2021

    Review: Russia’s Putin Sets Out Conditions for Peace Talks with Ukraine

    January 20, 2021

    Review: Implications of San Francisco Govts’ Green-Light Nation’s First City-Run Public Bank

    January 20, 2021
    Advertisement
    Demo
    Facebook X (Twitter) Pinterest Vimeo WhatsApp TikTok Instagram

    News

    • World
    • US Politics
    • EU Politics
    • Business
    • Opinions
    • Connections
    • Science

    Company

    • Information
    • Advertising
    • Classified Ads
    • Contact Info
    • Do Not Sell Data
    • GDPR Policy
    • Media Kits

    Services

    • Subscriptions
    • Customer Support
    • Bulk Packages
    • Newsletters
    • Sponsored News
    • Work With Us

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    © 2025 The Politics Designed by The Politics.
    • Privacy Policy
    • Terms
    • Accessibility

    Type above and press Enter to search. Press Esc to cancel.